Are You Still Marketing Like A Dinosaur? How Video Marketing Has Changed In The Last Few Years.

I want to share some effective ways for you to reach and engage your community online. So, I’m going to share some insights on how video marketing has evolved and how you can leverage these changes to your advantage.

Outdated Video Marketing vs. Modern, Cutting-Edge Marketing

Outdated Video Marketing:

  1. Lengthy Videos: Traditionally, marketing videos have been lengthy, often exceeding several minutes. These videos require a significant time investment from viewers.
  2. Low Engagement: Long-form videos tend to have lower engagement rates as viewers may lose interest before reaching the main message.
  3. One-Way Communication: Older video marketing strategies often focus on delivering information rather than encouraging interaction or engagement.
  4. Generic Content: The content is usually generic, failing to resonate with specific audience segments.

Modern, Cutting-Edge Marketing:

  1. Short-Form Content: Modern marketing emphasizes short, engaging videos, often under one minute, which quickly capture the viewer’s attention.
  2. High Engagement: These shorter videos tend to have higher engagement rates, with viewers more likely to watch the entire video and interact with it.
  3. Interactive Elements: Incorporating interactive elements, such as polls, questions, and calls to action, encourages viewers to engage with the content.
  4. Personalized Content: Modern strategies focus on creating personalized, relatable content that resonates with specific audience segments, increasing its effectiveness.

The TikTokification of Video Marketing

The term “TikTokification” refers to the influence of TikTok’s video format and style on broader video marketing trends. TikTok’s success has led to a shift towards short, highly engaging videos across various platforms, including Instagram Reels, YouTube Shorts, and Facebook Stories. This trend emphasizes the following:

  1. Brevity: Videos are concise, often 15-60 seconds long, making them easy to consume quickly.
  2. Engaging Content: The content is dynamic, visually appealing, and often incorporates trending music, effects, and filters.
  3. User-Generated Content: Encouraging user participation through challenges, duets, and collaborations.
  4. Algorithm-Driven Discovery: Content discovery is driven by algorithms that prioritize engaging and trending videos, increasing the potential for virality.

Here are a few example of how you might do this…

  1. Day in the Life of a Chiropractor:

  • Description: Provide a glimpse into a typical day in your life as a chiropractor. Show your morning routine, patient interactions, and any unique aspects of your practice.
  • Example: “Ever wondered what a day in the life of a chiropractor looks like? Follow along and see! #ChiroLife #BehindTheScenes”

 2. Chiropractic Care for Kids:

  • Description: Share brief videos highlighting the benefits of chiropractic care for children, including addressing common childhood issues like colic, ear infections, or growing pains.
  • Example: “Did you know chiropractic care can help with your child’s growing pains? Here’s how! #ChiroForKids #HealthyKids”

  3. Chiropractic Care for Specific Conditions:

  • Description: Create short videos explaining how chiropractic care can help with specific conditions like headaches, sciatica, or sports injuries. Highlight the benefits and share brief success stories if possible.
  • Example: “Struggling with sciatica? Chiropractic care can help! Here’s how we address this painful condition. #ChiropracticCare #SciaticaRelief”

Why Consumers Prefer Short-Form Content

  1. Attention Span: With shorter attention spans, viewers prefer content that is quick and to the point. Short-form videos cater to this preference by delivering the message swiftly.
  2. Mobile Consumption: As more people consume content on mobile devices, short videos are more convenient to watch on the go.
  3. Immediate Gratification: Short videos provide immediate entertainment or information, satisfying the viewer’s need for quick content.
  4. High Frequency: Viewers can consume more content in a shorter time, making the experience more rewarding and engaging.

By embracing these modern video marketing strategies and understanding the shift towards short-form content, we can create more effective and engaging campaigns that resonate with our audience.

Talk soon,

Burf

Are You Still Marketing Like A Dinosaur? How Video Marketing Has Changed In The Last Few Years.

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